We make the product. You sell it. We split what it earns.
FanBound creates digital guides, ebooks and PDFs for Instagram creators with 10k–100k engaged followers. Your niche, your style, your audience. We do almost all of the work, and there's nothing to pay up front.
No upfront cost
50/50 split, in a contract
Sold through Whop
You've built an audience that trusts you. Turning that into a product is a different job.
What usually gets in the way
Writing it, designing it, finding somewhere to sell it and sorting out payments. Each one takes time away from the content that built your following in the first place.
What we do instead
You bring the audience and the style. We create the product, brand it to you and set it up on Whop, ready for you to share. We only get paid when it sells.
Who does what
We do
- Plan the product with you
- Write all of it
- Design and brand it to your style
- Set it up on Whop, with the revenue split
- Keep the product page running
You do
- Join one to three video calls on Google Meet
- Send us your own photos
- Check the drafts and approve the final version
- Post at least one Story and one post a day for your 14-day launch
Your photos are the one thing we can't make for you. We'll set up a way for you to send them at full quality, rather than through chat apps, which often shrink them. And if you'd like your promotion planned and written for you too, our custom Campaign Guide does exactly that.
Products that look like they came from you.
Guides, ebooks and PDFs, each designed around one creator's niche and look. Here's real work for our first two clients.
Your ambitions, realised.
1
Coached by
Charl
Glute & Leg Day · Back & Pull Day
Pink on black
2
Fit Fusion
1-to-1 personal training
Black and gold
- 1Their own colours, type and photos
- 2Their voice, audience and ambitions
Tailor-made for each creator. Never copied and pasted.
Real work for our first two clients, Coached by Charl and Fit Fusion, shown with their permission. Your product is designed around your own look.
From first call to first sale.
Four stages, in this order. Here's what we do, and what's asked of you, at each one.
-
We talk it through
Between one and three Google Meet calls across one to two weeks. We agree your niche and the type of product, work out how to brand it to your style, and finalise the details. The split is agreed in a contract before we start building.
- You
- Join the calls and tell us about your audience.
- Us
- Plan the product and draw up the contract.
-
We build it
We write, design and brand the product so it looks and sounds like you. After the final call, production and finishing touches take about a week.
- You
- Send us your own photos (we'll set up a way to send them at full quality), check the drafts and approve the final version.
- Us
- Everything else: writing, design and branding.
-
You launch it on Whop
We set the product up on Whop, ready to go. You share the link with your followers wherever suits you: bio, stories, posts.
- You
- Post at least one Story and one post a day for your 14-day launch. Our optional Campaign Guides show you how, or we can plan and write it for you.
- Us
- The Whop setup.
-
Every sale is split
Revenue is split on Whop at the rate in your contract. As standard, that's 50/50.
- You
- Keep creating and promoting.
- Us
- Keep the product page running.
The deal, in plain terms.
Nothing to pay up front. We earn when your product sells, so it's in our interest to make something your audience actually wants.
50/50
Standard terms
- Upfront cost
- £0Nothing to pay to get started.
- Revenue split
- 50/50Set out in a written contract. The split can be adjusted depending on what we agree together.
- Where it sells
- WhopYour product is sold on a Whop page we set up for you, and the revenue is split there too.
- Your time
- 1–3 Google Meet callsAcross one to two weeks, to agree the niche and product, brand it to your style and finalise the details. Plus your photos, approving the final version, and posting about it daily for the 14-day launch. We do the rest.
- How long
- 12 monthsYour product sells for 12 months from launch. Then you choose: take it off sale, renew for another 12 months at 60/40 (you keep 40%) if we both agree, or buy it from us for a fee we agree.
Optional extra: our Campaign Guides
Three 14-day campaign guides for marketing your launch, so your audience knows the product exists. You don't need them to work with us.
- £30Organic campaign. Self-guided. You get a welcome guide and the product straight away: a 14-day plan for promoting your product for free with Reels, Stories, posts and DMs, with worksheets you fill in yourself.
- £50Custom organic campaign. Launch price (33% off), then £75. You get a welcome package and our questionnaire straight away, then we plan your campaign with you in a meeting you book. We build your 14 days around your answers, with your posts, Stories, captions and DMs written for you.
- £75Custom ad campaign. A 14-day Instagram ads campaign built the same way: a welcome package and questionnaire, then we plan it with you in a meeting, around your product, audience and budget. Made for ad beginners: who to target, which posts to turn into ads, what to spend and how to read the results.
Premium option: FanBound - Signature
Earn & Learn it their way, with new content for your fans every month. A premium product built around your expertise, on a Whop storefront branded as yours, live in about 2 weeks. You get a welcome package and questionnaire, then we plan your product with you in a kick-off meeting. Nothing goes live without your OK.
- £299To start. Covers your £200 set-up and your first month.
- £99A month, optional. From month two: a monthly strategy meeting and fresh content. Rolling monthly, cancel any time.
- 60%Of every sale is yours, after Whop's fees. FanBound keeps 40%.
Join the waitlist on Whop. You're only charged once your Signature agreement is signed.
Questions creators ask.
What does it cost?
Nothing up front. We earn our share from sales of the product, so there's no fee to get started. Our Campaign Guides are a separate, optional purchase: £30 for the organic campaign, £50 for a custom organic campaign (launch price, then £75), and £75 for a custom ad campaign. Our premium option, FanBound - Signature, is £299 to start, then an optional £99/month.
How does the revenue split work?
The standard split is 50/50, set out in a contract we both sign before we start, and it can be adjusted depending on our discussions. Sales and the split both happen on Whop.
Whop charges a transaction fee on each sale. That fee comes off first, and what's left is divided between us at the agreed split.
Who owns the product?
You own your photos, your name and your content. You give us permission to use them in your product while our agreement runs, and copies already sold stay with the people who bought them.
FanBound owns everything else in the product: the writing, design and templates. After 12 months you choose what happens next: take it off sale, renew, or buy the product from us. It's all set out in your contract before any work begins.
How long does it take?
From first call to launch usually takes two to four weeks. Planning is one to three Google Meet calls across one to two weeks, then production and finishing touches take about a week.
How much do I have to do?
Very little. Join the calls and tell us about your audience and how you want the product to look and feel. We do the planning, writing, design, branding and Whop setup. You check the drafts and approve the final version.
The one thing we can't make for you is your own photos. We'll set up a way for you to send them that keeps them at full quality, rather than through chat apps, which often shrink them.
Once it's live, you post about it at least once a day in your Stories and your feed for the 14-day launch, and we can plan that for you too. On our first call we'll tell you about our Campaign Guides: an organic campaign you run yourself (£30), a custom organic campaign where we plan and write your posts, Stories, captions and DMs around your audience (£50 launch price, then £75), or a custom ad campaign (£75).
Where is it sold?
On Whop. We set up the product page, and you share the link with your audience in your bio, stories, posts or wherever suits you.
What is FanBound - Signature?
Our premium option: earn & learn it their way, with new content for your fans every month. We build a premium product around your expertise, on a Whop storefront branded as yours, and it's live in about 2 weeks. Nothing goes live without your OK.
It's £299 to start, which covers your £200 set-up and your first month. From month two it's an optional £99/month, rolling and cancel any time, for a monthly strategy meeting and fresh content. You keep 60% of every sale after Whop's fees.
How is Signature different from the free partnership?
The free partnership has no upfront cost and a 50/50 split for 12 months. With Signature you pay to start, keep the bigger share (60%), and get a monthly strategy meeting and fresh content for as long as you choose to continue.
To sign up, book a call or join the Signature waitlist on Whop. You're only charged once your Signature agreement is signed, and that agreement sets out everything in writing. Once you're in, you get a welcome package and questionnaire, then we plan your product with you in a kick-off meeting.
New, and upfront about it.
FanBound started in 2026. We don't have a wall of testimonials yet, so instead we show you exactly how the deal works and put it in writing before any work starts.
Your audience is worth more than likes. FanBound exists to widen your reach and turn it into real income, and that is what drives this project for me. Every product is built around you, your voice and your community. By the end, I hope it feels as personal to you as it does to me.
Jake Sutton, founderTell us about your audience.
No commitment. Fill in our short form and we'll get back to you about a first call on Google Meet, or book a free partnership chat straight away.
What happens next
If it looks like a fit, we'll book your first call. You can also email us at [email protected].
Creator enquiry · about 3 minutes
Apply in one short form.
- Your name, email and phone number
- Your Instagram handle and follower count
- Your niche and the kind of product you'd like
- Your ideal price range, plus anything you want to ask